Intelligence for the destination and execution power for each of its businesses: the agents attract visitors, decide with data and comply with Law 21.719 — on your brand and your operation.
Almost the entire industry sits in one of four layers. Most diagnose or hand over a tool. Very few execute — and none execute at once for the territory and for each of its businesses.
Sensors, big data, observatories, indicators. It knows what happens in the destination.
Portals, dashboards, bookings, chatbots. It gives the manager a panel. The labor is still on them.
Marketing agencies. They do the work, but their ceiling is payroll: they can’t reach 300 providers.
Governed AI agents that do the work for the territory and for each business, with compliance and an auditable trail.
We are the first platform that does both at once: intelligence for the destination and execution for each of its businesses.
The "smart destination" category already exists and is funded — Spain drives it with public funds, Brazil certifies it, the US monetizes it in silos. But everyone measures or gives tools. The "agents that execute, with compliance by design" box was empty in Chile and LatAm. Now it has a name.Anyone can ask an AI for a tourism marketing plan. It comes out generic — it learned from what’s written online, which is exactly what no longer works. Destinio’s agents were trained on twenty years of managing and digitizing real Chilean destinations.
Antofagasta · Concón · Ruta del Cobre (Machalí) · Lago Ranco · Puerto Varas · Llanquihue · Aconcagua Valley. They know how a municipality tenders and what hurts a small inn in the low season.
A competitor can buy the same AI model. They can’t buy twenty years of managing Chilean destinations. When an agent proposes something to a hotel, it doesn’t sound like AI: it sounds like someone who’s been there.
The founder’s prior track record in managing and digitizing tourism destinations. The seven are the experience that trained the agents — not current destinio clients. With the agent platform, we now operate in Aconcagua and the V Region. (Puerto Varas was also selected by the IDB Tourism Future program.)
Your brand, your color, three native languages (ES · PT · EN). The visitor doesn’t see destinio: they see the destination. For a municipality or a regional government it’s not aesthetics — it’s an institutional-communication requirement.
Hotels, hot springs, wineries and operators join with their own team of agents: more direct bookings, less OTA commission and per-business compliance. The destination coordinates; each one executes.
Portal, SEO, Google Ads and AI engines (GEO). Content and campaigns, measured. Replaces the digital agency.
Market, competition, segmentation and recurring territorial reports. Replaces market studies.
Consents, RoPA and ARCOP rights with evidence. For the destination and each provider.
Each profile activates the agents it needs. You don’t pay for what you don’t use — and everyone grows with how the territory they’re in performs.
Municipalities and regional governments that manage tourism with data.
Hotels, hot springs, wineries and tours that want to fill the season and sell direct.
Corporations and trade associations that promote, measure and report.
Brands and SMEs that need visibility, content and compliance.
A translator swaps words. A native tongue knows what to say. In tourism that’s everything: SEO and campaigns are exactly what doesn’t survive a translation — a Brazilian doesn’t Google the translation of what a Chilean searches for.
Chile and the core of LatAm. It’s where local compliance lives: Law 21.719.
Brazil, the region’s largest source market. Without native Portuguese, that market goes unserved.
International tourism, multilateral bodies and investors. The language a destination uses to sell itself to the world.
Three native tongues = a whole continent, from day one.
A portal is built once; content, campaigns and intelligence must be produced every month. And compliance isn’t solved once: it’s maintained. That’s why the model is a monthly subscription — not a project you pay for and it’s over.
You pay for a team that works every month, not for a one-off deliverable that goes stale.
No hidden licenses. What’s quoted is what you pay.
A clear monthly fee by client size. Annual payment with a discount.
The client doesn’t compare us to other software. They compare us to the person they’d have to hire. For reference: a digital agency costs CLP $800,000–$3,000,000 a month; a market study, between $2 and $8 million.
From CLP $390,000 a month + VAT, with the compliance module included in every plan. And if for now you only need to comply, the Law 21.719 module is available separately from 3 UF/month. The detail is on the plans page.
Every Chilean organization with personal data is bound by it. And the law doesn’t ask for a checkbox: it asks for evidence that the person consented. The same engine that attracts and sells keeps compliance running.
Captured in online flows, with evidence of when, how and for what.
Record of Processing Activities, built and maintained by process.
Access, rectification, cancellation, objection and portability, with traceability.
The honest nuance: between Dec-2026 and Dec-2027 smaller companies receive a written warning on their first violation, not a fine. Just one. After that come the fines — up to 20,000 UTM.
With SERNATUR’s average spend per tourist — CLP $220,572 for a long trip, $64,820 for a short one — the destination sees live how much additional revenue is on the table.
It shows the size of the prize, not a guarantee of results; the employment multiplier is an assumption to validate.
It’s a destination that uses data and technology to manage itself better and attract more visitors sustainably. The category was defined by the Spanish model (SEGITTUR) around governance, innovation, technology, sustainability and accessibility. destinio adds the missing layer: AI agents that also execute the work — SEO, content, campaigns and compliance — for the destination and for each of its businesses.
An agency does the work but doesn’t scale to the whole destination; software gives you a panel but you supply the labor. destinio puts governed AI agents that do the work for the territory and each business, with compliance by design and an auditable trail — at a subscription price, not a payroll one.
It’s Chile’s personal-data protection law. It takes full effect on December 1, 2026, with fines up to 20,000 UTM. Between Dec-2026 and Dec-2027, smaller companies get a written warning on their first violation before a fine. destinio’s compliance module keeps consents, RoPA and ARCOP rights running with evidence.
Plans with agents start at CLP $390,000 a month plus VAT, and the compliance module is included in all of them. If for now you only need to comply with Law 21.719, the module is available separately from 3 UF a month. The detail of the four plans is on the plans page. For reference: a digital agency costs between $800,000 and $3,000,000 a month, and a market study between $2 and $8 million.
Yes. The agents work natively in Spanish, Portuguese and English — they don’t translate. SEO and campaigns are exactly what doesn’t survive a translation, so the native tongue is the condition for it to work, not an ornament.
With a free diagnosis of your destination. The agents analyze your portal, your social media and your channels, and we return the recommended set for your territory. It’s the product working, not a contact form.
Tell us what destination you are and what you’re after. We return a diagnosis with the recommended set of agents — free and with no commitment.