How to attract more tourists to your destination
The channels that actually move the needle and the ones that just eat budget.
Guides center
How it's done, free.
Practical guides on visibility, campaigns, direct bookings, data and compliance. We write them because it's what we do — and because a client who understands the problem buys better.
01 · Attract and sell
Get found and get them booking direct.
Tourism SEO on Google and AI engines
Where a destination is searched for today, and what it takes to show up there.
Google Ads for hotels and hot springs
Campaign structure, budget and the keywords worth it.
Direct bookings vs. OTAs
What an OTA really costs you and how to recover that margin.
How to fill the low season
Tourism's most expensive problem, and what you can do with data.
Photos and videos that sell a destination
What to show, what to avoid and how to produce without a film crew.
02 · Decide with data
Stop deciding on intuition.
Tourism intelligence with data
What data exists, which is useful and how it turns into decisions.
Segmentation and buyer persona in tourism
Who you're really talking to, not who you think you're talking to.
KPIs and ROI of tourism marketing
The metrics that matter and the ones that only look good in a report.
Territorial indicators and data
How to measure an entire destination and report it with evidence.
How to promote municipal tourism
For municipalities: what you can do with the budget you have.
Designing a tourism experience
From attraction to story: what turns a visit into a recommendation.
03 · Comply with Ley 21.719
The only front with a deadline.
Fully in force on December 1, 2026, with fines of up to 20,000 UTM. These guides are free and you don't need to hire us to use them.
Ley 21.719 for tourism SMEs
What it requires of you, from when and what happens if you don't comply.
Consents and RAT in tourism
How to ask for consent so it's valid, and how to prove it later.
Automating the tourism operation
The repetitive work that eats your team's time today and can be delegated.
LEY 21.719
Rather we handle it? The ARCOP module (Access, Rectification, Cancellation, Objection, Portability) is up and running in 48–72 hours and included in all plans.
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We tell you which agents to activate first and your compliance roadmap. Free, in 48 hours.